5k USD - Two Challenges

Creative Marketing Strategies to Boost Polkadot Awareness & Adoption

Despite breakthrough technology and a thriving ecosystem, Polkadot needs fresh, creative marketing strategies to reach new audiences — developers, creators, and everyday users — both inside and outside crypto.

Your Mission: Pick ONE of our two challenges to help us tell Polkadot's story in ways that resonate, educate, and inspire action.

Explore ideas like:

• Viral storytelling or social media campaigns
• Gamified onboarding experiences
• Community growth strategies that spark engagement

✅ Deliverables

Each submission should include:

• Concept deck (max 10 slides) explaining the idea, strategy, and execution plan.
• Target audience and expected impact metrics (e.g., engagement, reach, conversions).
• Sample creatives or prototypes (optional but encouraged).

🧑🏼‍⚖️ Judging Criteria

• Creativity & Originality – Is the idea fresh and impactful?
• Relevance to Polkadot – Does it align with the Polkadot brand and mission?
• Feasibility – Can it realistically be executed or scaled post-hackathon?
• Clarity of Execution – Is the concept well-structured and easy to understand?
• Potential Impact – How effectively could it grow awareness, adoption, or community participation?

⚠️ Eligibility